Mobile apps services market to hit USD17 billion

As consumers keep searching for new and more innovative ways to entertain themselves, mobile apps seem to have catered to this need nicely. It has been predicted that by 2015 the mobile services app market will be worth USD17 billion. According to John McCarthy, the VP & Principal Analyst at Forrester Research, “Every part of the IT delivery system will be affected by these tiny tools we call apps.” It is predicted that the future could very well be influenced largely by these apps. But the question remains, is society ready for them? Many pundits in the mobile apps services market certainly believe this to be true.

According to many experts, mobile apps will be at the very center of IT services and product development. With a

Mobile Apps

high level of innovation that focuses on both apps and their respective platforms, more product companies will make it a point to subcontract the more complicated facets of development. As these mobile apps consume more micro-content channels, the biggest software companies will seek out to buy content players.

Forrester further stated that, “The advent of App Internet will shake up the market big way. The shift to the mobile App Internet disrupts basically everything you knew about building, delivering, and managing applications. It will also dramatically impact how traditional software is sold and delivered.” By 2015, when the services and total mobile apps market are set to hit a whopping USD 55 billion, there is a great deal of optimism felt within the industry. Forrester also believes that, organizations will put a new role in place; a chief mobility officer who will be in charge of managing Internet Apps that span many industries such as customer service, call centers, marketing, IT and eCommerce.