Working With CPA Advertising Networks
CPA is a new marketing and advertising method that stands for Cost Per Action or Cost per Acquisition. Unlike normal affiliate marketing, you need to get approved by CPA advertising Network. Once you get approved, an Affiliate manager will be assigned to you to work with you closely. This is a real person to work with you, and you should understand the importance of affiliate manager.
First of all they are very interested in your success, because they get part of their income based on how much money you can generate. If you make a good relationship with your affiliate manager then they are able to help you to choose good offers and increase your payout.
In CPA marketing, advertiser pays for potential customer or lead. The advertiser builds a landing page which includes a form to capture email address, physical address, or email address of visitors. In return visitors can participate in advertiser’s free offer. The affiliate who promote the offer gets paid once the visitor takes an action as described above.
Depending on the action required by visitor, the money to be paid by advertiser to affiliates differs. For example, if visitors have to only fill up and submit their email address or zip code, then they pay between $0.5 to $1.50. If the action is harder then they will pay more, like asking for Social Security Number or credit card, sometimes in case of insurance companies, visitor has to fill a 3-4 page long form to complete the action. In this case the payout is up to $60.
Finding a good CPA network is important to both advertisers and affiliates. A good CPA network like status media can make both advertisers and affiliates happy and rich. CPA networks make money by cutting off a percentage of advertisers payout as commission. One good reason to work with CPA network is that you receive only one check from CPA network for commissions you have generated instead of several checks from different advertisers.
I've been told that Clickbank tries to make it quite challenging to earn money through compelling you to trade a lot of different packages by unique debit cards as well as Paypal. I'd really like to make use of Clickbank but I'm concerned about this process. Is it actualy true?
Actually it is not that difficult to be accepted to most CPA networks. The AM tends to be a bit more picky because the lead provided is usually paying little to nothing in order for the offer to convert. Therefore you will find more underhanded affiliates. What they normally look for is experience. If you are promoting through your website they will scrutinize the site for content, traffic, and the age of the site.
Great post! But getting accepted into CPA networks is not an easy like ClickBank or CJ.com -- because normally CPA networks are pickier because they want a higher quality marketer.