Working With CPA Advertising Networks
CPA is a new marketing and advertising method that stands for Cost Per Action or Cost per Acquisition. Unlike normal affiliate marketing, you need to get approved by CPA advertising Network. Once you get approved, an Affiliate manager will be assigned to you to work with you closely. This is a real person to work with you, and you should understand the importance of affiliate manager.
First of all they are very interested in your success, because they get part of their income based on how much money you can generate. If you make a good relationship with your affiliate manager then they are able to help you to choose good offers and increase your payout.
In CPA marketing, advertiser pays for potential customer or lead. The advertiser builds a landing page which includes a form to capture email address, physical address, or email address of visitors. In return visitors can participate in advertiser’s free offer. The affiliate who promote the offer gets paid once the visitor takes an action as described above.
Depending on the action required by visitor, the money to be paid by advertiser to affiliates differs. For example, if visitors have to only fill up and submit their email address or zip code, then they pay between $0.5 to $1.50. If the action is harder then they will pay more, like asking for Social Security Number or credit card, sometimes in case of insurance companies, visitor has to fill a 3-4 page long form to complete the action. In this case the payout is up to $60.
Finding a good CPA network is important to both advertisers and affiliates. A good CPA network like status media can make both advertisers and affiliates happy and rich. CPA networks make money by cutting off a percentage of advertisers payout as commission. One good reason to work with CPA network is that you receive only one check from CPA network for commissions you have generated instead of several checks from different advertisers.
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Great post! But getting accepted into CPA networks is not an easy like ClickBank or CJ.com — because normally CPA networks are pickier because they want a higher quality marketer.