Usability Tools for Tracking User Behaviors – Part I

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Usability of web applications has been under spotlight for few years as it represents a set of significant qualities of the business application. Improved usability has been identified as a cost saver when it comes to user trainings etc. The business that has a higher attrition rate such as call centers expect their software to have high usability as it cuts down the cost in frequent user training.

In this article we focus on few tools used for tracking user behaviors for usability implementation. If the application to have higher usability, first of all the designers and the developers of the software should know the exact user behaviors. These sophisticated tools help designers and developers to monitor the user behaviors closely and accurately.

Clickheat

Clickheat monitors specific web pages of web applications and track where the users click. After monitoring user clicks for over a period of time, it generates a heat map indicating the click density of the page. This allows the application designers and developers to identify the main areas accessed by the users and perform the optimization for the web page. This information is vital for identifying the places for placing advertisements, important links etc.

Installation of Clickheat is quite easy. You can install Clickheat on a Linux PC and then you need to custom generate a JavaScript code which is about four lines for the web page you are intended to monitor. Placing the JavaScript code at the bottom of the HTML page completes the job and Clickheat starts recording every click on the webpage from there onwards. Eventually, Clickheat generates heat maps for different screen resolutions and time frames. Clickheat is free and open source software and installed on either Windows or Linux. It supports Mozilla Firefox 2, Mozilla Firefox 3, Internet Explorer 6 and 7.

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